Grupo RBS a Vital, Socially Conscious Element of Brazilian Media Infrastructure

Grupo RBS is one of Brazil’s premier media conglomerates with more than $1 billion in annual revenue. It’s widely considered a role model for Latin American media companies. Founded more than 60 years ago, most living Brazilian’s today cannot remember a time when Grupo RBS was not a part of their daily lives. Today the company owns eight newspapers, 24 radio stations and 12 TV stations. Its TV stations are affiliated to Rede Globo (RBS TV).

Grupo RBS employs more than 6,000 people.

According to meioemensagem, industry observers have been keeping a close eye on Grupo RBS in recent years as the media giant has undergone an aggressive campaign to transform itself from a provider of traditional print and broadcast services to a fully-modern digital platform ready for the Internet Information Age.

Driving the push to upgrade the infrastructure and technological capabilities of Grupo RBS is chairman and CEO Eduardo Sirotsky Melzer, better known by his nickname Duda Melzer. He is the grandson of company founder Mauricio Sirotsky Sobrinho, a Brazilian of Jewish descent and whose parents emigrated from Eastern Europe.

Grupo RBG operates a digital platform called e.Bricks Digital. The company is also highly diversified into other areas. These include an executive education company along with a media and events company. Its digital product development operation is called Kzuka. The latter is focused on younger audiences and thus is integral to the future of the company.

RBS is deeply engaged in a number of institutional activities that comprise critical social investment initiatives. It is significant to note that these are noncommercial and nonprofit actions. For example, the company is deeply involved in important social infrastructure issues, such as promoting road safety, the protection of children, drug abuse prevention initiatives and more.

One such program is called O Amor é a Melhor Herança, Cuide das Crianças (Love is the Best Inheritance, Take Care of the Kids). It was launched in 2003. Another example is A Educação Precisa de Respostas (Education Needs Answers) kicked off in 2012. It is designed to elevate the level of primary education for Brazilian students.

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