Gustavo Martinez is a popular name in the marketing and advertising industry. He has worked with big companies to build his reputation as a competent consultant. With over 35 years’ experience, Gustavo Martinez has learned a lot in the field.
One time he was the CEO of J. Walter Thompson Worldwide, overseeing all marketing operations. Under his leadership, the company gained popularity, acquired new customers, and increased sales. He is a talented marketing and advertising consultant to work with.
He was also the President of McCann Worldgroup, one of the biggest names in the industry. He increased the fortunes of the company by implementing sales strategies.
Many firms seek their services up to date owing to his skills. He defines consulting as an independent contractor that provides quality services to clients. Marketing and advertising are crucial because they improve the image of a company.
Before becoming the President of established brands, Martinez worked as a consultant for agencies. He acquired skills which enabled him to propel his career. He asserts that creativity is the most important element in marketing. Having a team that complete tasks on time and are reliable is imperative. Without creativity, it is impossible to see results.
What drives marketing and advertising is creativity. When hiring new people, choose the best. Gustavo Martinez says that when they are hiring employees, they look for the best talent you can find. This allows them to bring creative people on board who will push the brand.
They look for geniuses who have graduated from college. During his career, he has learned that such people do not work well under strict conditions but prefer less structured systems. Thus, they work as consultants. He states that using technology in marketing has improved the overall experience.
Moreover, focusing on customer experience allows you to determine areas that need improvement. Using a total marketing strategy will improve the sector. Gustavo Martinez considers himself a workaholic. Read more: Gustavo Martinez | Ideamesh and Gustavo Martinez | Tumblr
He wakes up at 7 AM, eats breakfast, read his emails. He reads business news before starting his day. He worked between 9 AM to 10 PM before going home. He has transitioned from an active consultant to an entrepreneur. He believes that creativity is the force behind successful brands.
He has learned that diversity, experience, and different backgrounds allow his team to be creative. Allowing people to come together and share ideas has helped Martinez to succeed.
He strives to keep people inspired to create new ideas. Motivation is also important because it encourages them to work hard. Recognizing employees’ good work is also important. It is a big motivator that keeps workers on toes.
Creating an enabling environment for employees allows them to thrive and become effective. Gustavo Martinez is an active listener, generous, and loves people.
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