JHSF Participações S.A. is one of the world’s most recognized real estate companies. It profoundly engages in the foundation and administration of restaurants, airports, hotels, and shopping centers. JHSF operates in four main business units including Airport, Hotels, Restaurants, Real Estate Business, and Recurring Income. The company has also intensified its presence in developing large scale residential and commercial units. It offers mall services, such as parking and administration, as well as the supply of energy and telecommunications. JHSF extends its services to retail stores and hotels. The firm has been operating shopping centers under top prominent brands such as Shopping Cidade Jardim, Shopping Ponta Negra, Catarina Fashion Outlet, and Bela Vista.
Jose Auriemo Neto is the current CEO of JHSF. He started serving in that position in 2003. However, Neto joined the company in 1993. In 1997, he founded the company’s services department, by establishing the parking lot management company Parkbem. Neto has since held several executive positions including being a board member of the executive office from March 26, 2009. In 1998, Jose Auriemo Neto started the shopping center construction business by obtaining the sole rights to develop Shopping Santa Cruz. He supervised the development and management of the company. Neto also served as the executive officer of YPO for about two mandates consecutively between 2003 and 2004.
Jose Auriemo Neto became JHSF’s president under the age of 29. He carved out his excellent reputation for his brand as one of the most envied leaders of Brazil. He worked in the company since his teenage years and garnered significant experience before creating a market vision. Even as a teenager, he exuded confident his leadership skills that have been exemplified through significant participation in global conferences such as the International Youth Coexistence in Japan. In 2000, Jose Auriemo Neto set his eyes in the high-income earning branch of a market that developed organically in the large cities. Using the same initiative, he invested in Parque Cidade Jardim, functional enterprise situated in a piece of land of over eighty thousand square meters in Pinheiros.