Lori Senecal, the chief executive officer of CP+B Global, is set to step down from her role at the end of 2017 – a position she has held since March 2015. She took up the position of MDC Partners Agency’s global CEO at the time when the role was newly established. Before that, Lori Senecal was serving both as the president and chief executive officer of MDC Partner Network, a position she continued to hold.
In a statement on Campaign Live, the founder and chairman of CP+B, Chuck Porter commended Lori Senecal as having been the most appropriate professional to assist the company to become not only a global agency but also one with the flexibility and nimbleness that characterizes an entrepreneurial startup. One of the highest moments for the organization under the global leadership of Lori Senecal is the snatching of American Airlines account in October 2015 from TM Advertising. Note that TM Advertising had worked with the Airline for over 25 years.
Porter also confirmed that he and Lori are working on the development of the next generation team of leadership. Lori showed high conviction in the ability of the Agency to ensure a smooth transition when she retires. The company’s global leadership brought aboard its final member in mid-May this year following the promotion of Danielle Aldrich to the role of the president of CP+B West. CP+B West is made up of Boulder and the LA offices. Aldrich will be working alongside Vinicius Reis, Richard Pinder, and Bamboo Yee who are in charge of CP+B in Miami & Brazil, Europe, and Beijing respectively. While commenting on the global leadership, Lori Senecal exuded confidence about the future of the Agency as well as her decision to exit the company.
About Lori Senecal
Her robust personality and extensive knowledge in advertising and marketing are among the things that have contributed to her fame. Lori Senecal has been on the forefront when it comes to the development of innovative advertising techniques capable of solving business challenges.
The former Global Executive Chairman of Kirshenbaum Bond Senecal (KBS) has earned stellar reputation in the International advertising industry – an achievement that prompted her appointment into the Global CEO of Crispin Porter & Bogusky (CP&B). An alumnus of McGill University, Lori has served as the president of NY office of McCann Erickson. Lori Senecal has been one of the brains behind the successful advertising campaigns of big brands such as Xbox and Coca-cola. Follow Lori on Twitter.