Steve Lesnard is a leading Global Brand Consultant that has built a successful portfolio working with one of the largest brands in the athletics industry today, Nike. Steve’s position in the athletics industry was no accident as a focus in his consulting career, as he has held a lifelong passion for sports, within his own career and in his own spare time.
Starting in 1997, Steve became a Global Sports Marketing and Footwear Project Manager for Nike, after which he stayed with the company for more than 20 years. Throughout the years working with Nike, Steve Lesnard has moved throughout the hierarchy, eventually becoming the Global Vice President and General Manager, until he became self-employed as a Global Brand Consultant in 2018.
As an expert in global marketing and brand consulting, Steve Lesnard follows two key principles when dealing with any of his clients. The first is to keep things simple, but also memorable. The other is to bring ideas to life by making them real through a clear goal or design. Basically, the first thing people what to hear is what is new, and what is better. This is usually a difficult task even at the best of times and requires good communication skills, along with the knowledge to back it up. The consumer experience is important, which is why the story has to be right and easily understood. Marketing a brand or product in the right context can bring to light the best features of said brand or product through consumer testimonials.
With more than 20 years of experience working in his field, traveling around the world since the time he was in college, Steve Lesnard is experienced in many different cultures and their markets as well as how to communicate effectively with people, even if it’s just through a common interest.
Find out more about Steve: https://www.producthunt.com/@steve_lesnard